Editorial Policy

What this document is

Publishing about blogger templates and blog design without saying how you work is asking for trust you have not earned. This is how we work.

From notes to published page

• Dump first. Everything the writer believes goes down, unsorted.
• Mark the soft parts. Anything held on memory rather than evidence gets flagged.
• Check or cut. A flagged claim is either supported or removed. There is no third option.
• Second reader. Somebody else hunts for sentences that sound more certain than the evidence allows.

Dates

The date on an article is the date it was published. When a change alters the advice, we update the modified date and say what changed. Cosmetic edits do not reset the date, because pretending a page is fresher than it is helps nobody.

Commercial links

We earn from some outbound links. That pays for hosting and research time, and it does not decide the verdict of any page.

Requests to soften a verdict are declined, and we keep them on file. More than one has become the subject of its own paragraph later.

Named writers

Every article carries the name of the person who wrote it and links to their profile. We do not publish under a house byline, because a house cannot be asked to explain itself.

Priya Nakamura, Founder and blog design writer. Priya has built and abandoned more small blogs than she can count, and started writing down what actually worked after realizing most template advice online was written by people who had never had to live with their own choices.

Caleb Wren, Template customization writer. Caleb opens a theme's code before he ever changes a color, mainly because he broke enough templates early on to stop trusting a settings panel alone. He writes about customizing without wrecking what already works.

Simone Achterberg, SEO and blogging habits writer. Simone spends more time on the settings nobody photographs for a tutorial than on the parts that look good in a screenshot, and she writes about the small habits that actually move a blog's traffic over months.

Where topics come from

Topics come from three places: reader mail, our own notes, and gaps we notice while reading what else is published. Nothing gets written because a keyword tool suggested it.

Corrections

Send the page and the problem to info@bloggertemplatefree.com. Typos are fixed silently. Facts are fixed quickly. Conclusions that turn out to be wrong are corrected in the open, with a note saying what we previously said.