Editorial Policy

Why this page exists

Before you trust a word elsewhere on bloggertemplatefree.com, it is fair to know how those words get made. That is the entire purpose of this page.

The drafting process

1. Draft from experience, not from a page of search results.
2. Underline every claim that rests on memory rather than a source.
3. Support it or lose it. Each underline is backed by something we can name, or it comes out.
4. A cold read by a second person catches the confident guesses the writer stopped seeing.

Dates

Published means published. We do not bump dates to look active, and an edit only changes the modified date when it changes what the article actually tells you to do.

Where money enters

A few of the links here make us money. That covers the running costs and stops well short of buying a kinder paragraph around them.

We have never taken a criticism down because somebody asked, and the asking tends to tell readers more than the original complaint did.

Bylines

Nothing is published anonymously. A name on a page means somebody can be asked about it later, and that is the only accountability a small site has.

Priya Nakamura, Founder and blog design writer. Priya has built and abandoned more small blogs than she can count, and started writing down what actually worked after realizing most template advice online was written by people who had never had to live with their own choices.

Caleb Wren, Template customization writer. Caleb opens a theme's code before he ever changes a color, mainly because he broke enough templates early on to stop trusting a settings panel alone. He writes about customizing without wrecking what already works.

Simone Achterberg, SEO and blogging habits writer. Simone spends more time on the settings nobody photographs for a tutorial than on the parts that look good in a screenshot, and she writes about the small habits that actually move a blog's traffic over months.

Where topics come from

Topics come from three places: reader mail, our own notes, and gaps we notice while reading what else is published. Nothing gets written because a keyword tool suggested it.

Corrections

Send the page and the problem to info@bloggertemplatefree.com. Typos are fixed silently. Facts are fixed quickly. Conclusions that turn out to be wrong are corrected in the open, with a note saying what we previously said.