Internal Linking in Blogger Posts That Search Engines Follow

You have 60 posts on your blog, but Search Console shows only a handful getting impressions, and the rest sit buried under pages of older entries. Internal linking in Blogger is usually the missing piece: search engines and readers both find posts by following links, and most Blogger posts link to nothing but the homepage and a label.

The fix does not need a new template or a plugin. It needs a habit, a few settings checked once, and a clear idea of which links actually help. Here is the system I use on my own blogs and recommend to readers.

Why internal linking in Blogger matters more than on other platforms

Blogger generates plenty of pages automatically: the homepage, label pages, monthly archive pages and search result pages. Many of those are paginated, and older posts drift deeper with every new one you publish. After a year of weekly posting, a post from month two might be 10 or more clicks from the homepage if you only rely on "Older posts" links.

Search engines treat link depth as a hint about importance. A post that only shows up on page seven of an archive gets crawled less often and looks less important than one linked from three fresh articles. Internal links inside your post bodies shorten that path to a single click.

They also tell search engines what a page is about. The words you use as anchor text describe the target page, which is something an archive list or a "Read more" button cannot do. If your template's read more text is generic, consider customizing the Blogger jump break and read more link as well.

How to add internal links in the Blogger editor

1. Open the post in the Blogger editor, in compose view.
2. Highlight the words you want to use as the anchor, such as "submitting your sitemap".
3. Click the link icon or press Ctrl+K (Cmd+K on a Mac).
4. Paste the URL of the target post. Copy it from the live post's address bar, not from the editor preview.
5. Leave "Open this link in a new window" unticked for internal links. Readers expect to move through your own blog in the same tab.
6. Leave the nofollow option unticked. Nofollow on your own pages only stops search engines from following the path you just built.

Two details trip people up. First, check that the URL has no "?m=1" at the end. That parameter appears when you copy a link from your phone, and it points to the mobile version of the page rather than the main address. Second, make sure every link uses https. Mixing protocols creates redirect hops for no reason.

Where to put internal links in a post

In the first few paragraphs

One link early in the post, where it fits naturally, gets seen by the most readers. Many visitors never reach the end of a 1,500 word article.

Where a reader would ask a follow up question

If you mention a topic you have covered in depth elsewhere, link there instead of explaining it again. That keeps the current post focused and sends the reader to a page that does the job better.

Back from older posts to newer ones

This is the step almost everyone skips. When you publish something new, open two or three older posts on related topics and add a link to the new one. Older posts already have authority and crawl attention, so a link from them gets your new post noticed faster.

How many internal links per post

There is no magic number, but a practical range works well. For a typical 1,000 to 1,500 word Blogger post, aim for three to six internal links in the body. Shorter posts might need two. A long tutorial could carry eight if each one genuinely helps.

The advice I disagree with: let related posts widgets do the work

A common suggestion is to install a related posts widget or rely on the Popular Posts gadget and skip manual linking. I think that is a mistake for most blogs. Those widgets usually match by label, so every post in a big label shows the same handful of links. Many are loaded with JavaScript after the page renders, and the anchor text is just the post title, which says little about context.

Widgets are a fine supplement for readers. They are not a substitute for a sentence that says "here is how to fix the exact problem you just read about" and links to the page that fixes it. Contextual links in the body carry more meaning and get more clicks, because the reader is already interested at that moment.

Anchor text that helps rather than hurts

• Describe the target page: "how to submit a Blogger sitemap" is better than "this post".
• Vary the wording a little across posts so it reads naturally.
• Avoid stuffing the exact same keyword phrase into every link pointing at one page.
• Never use "click here". It tells neither the reader nor a search engine anything.

Check your work in Search Console

Once a month, open the Links report in Google Search Console and look at the internal links table. Pages near the bottom with only one or two internal links are your candidates for new links from older posts. If you have not set up Search Console properly yet, start with submitting your Blogger sitemap to Search Console correctly, then go back over the basic SEO settings most new bloggers skip.

Also scan for broken links after you change a post's URL or delete a post. Blogger does not redirect automatically, so set up a custom redirect under Settings, in the Errors and redirects section, whenever you move something.

Frequently asked questions

Do internal links help SEO on Blogger?

Yes. They help search engines discover and recrawl older posts, show which pages you consider important, and describe the target page through anchor text. They also keep readers on your blog longer, which is good for page views even if it is not a direct ranking signal.

Should internal links open in a new tab?

Generally no. Readers expect links to your own pages to open in the same tab, and new tabs can be confusing on mobile. Save new tabs for downloads or external tools where losing the current page would be frustrating.

How do I find old posts to link from?

Use the search box on your own blog, or search Google for site: followed by your blog address and a keyword. Pick two or three relevant older posts that already get traffic and add a contextual link to your new article.